After discovering that more than half of Americans break their New Year’s resolutions by the end of the first month, Evolution Fresh created National Green Juice Day in 2016 as a way to encourage people to stay committed to their wellness goals. These consumers are drinking green juice as a way to accomplish this. Green juice is a mixture of fresh vegetables, fruits, and herbs. It has been claimed to have properties that can help you lose weight faster and cure certain diseases.

National Green Juice Day is an annual, informal holiday that takes place on January 26.

National Green Juice Day was first celebrated in 2014 and was created by juice company Juicero as a way to promote its product line.