Small Business Saturday is a counterpart to Black Friday and Cyber Monday. These other holidays feature big box stores and e-commerce. Small Business Saturday encourages shoppers to support smaller, local businesses. The holiday was created by American Express in 2010 and trademarked in 2011. Small businesses feed our communities. They keep our main streets thriving and employ nearly half of the American workforce. Supporting small businesses means you’re supporting your local economy and infrastructure. This holiday shopping will help small businesses in your community thrive.

Small Business Saturday is celebrated on Saturday is always the last one in November, so it falls November 30th this year.

American Express founded Small Business Saturday in 2010.